It's the title of a book by Matthew Bishop.
I'll come back to that, because for the moment I wanted to point to a discussion which begins with Tactical Philanthropy, and the assertion that social enterprise has failed.
So in an exchange over some weeks we explore what Tactical Philanthropy considers to be social enterprise, CSR and Philanthrocapitalism.
At this moment the discussion turns to Richard Branson speaking at the Ukrainian Lunch as Davos
which is hosted by oligarch Victor Pinchuk. He says business should focus more on solving social problems, which is where I thought social enterprise came in a decade or so earlier.
He's talking to a group about a country where social enterprise activism has had impact, by persuading the US that social enterprise needs promoting, which results in the launch of the East Europe Foundation a year earlier at Davos, and where the government has been persuaded to creat 400+ rehab centres and double the adoption allowance for orphans.
What's difficult to understand, perhaps because I'm too close to is, is how those discussion on business focussing on social problems could possibly miss this.
Matthew Bishop is there along with Dr Yunus, Bill Clinton, Tony Blair and Bill Gates.
What concerns me about Philanthrocapitalism as I see it developing in discussions like this is that it will end up with token initiatives, paying lip service to poverty eradication rather than offend their patrons.
So what do you think?